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    <description>News and analysis on AI search: how AIs choose what to cite, how brand visibility is measured, what changes compared to SEO.</description>
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      <title>The first month with FirstPosition: what happens, in order</title>
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      <pubDate>Mon, 17 Aug 2026 12:00:00 GMT</pubDate>
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      <description>From the first measurement to the first fixes: the real steps, the timings, and the things that do not depend on us.</description>
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      <title>Writing content a machine can cite without getting it wrong</title>
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      <pubDate>Sat, 15 Aug 2026 12:00:00 GMT</pubDate>
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      <description>Practical rules for sentences that survive extraction from context: the difference between persuasive text and quotable text.</description>
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      <title>Measuring AI visibility without kidding yourself</title>
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      <pubDate>Thu, 13 Aug 2026 12:00:00 GMT</pubDate>
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      <description>Three numbers that hold — presence, order, description — and the metrics that look like they say something and say nothing.</description>
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      <title>SEO and GEO: what they share and where they part ways</title>
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      <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
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      <description>The technical foundations are the same. The goal is not: one leads to being found among ten, the other to being cited among two.</description>
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      <title>Why an answering system does not cite you: three causes and how to spot them</title>
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      <pubDate>Fri, 07 Aug 2026 12:00:00 GMT</pubDate>
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      <description>Almost never the quality of the product: the site fails to state obvious things explicitly, contradicts itself, or is written for someone already reading.</description>
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      <title>Search has become an answer: what changes for those who sell</title>
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      <pubDate>Tue, 04 Aug 2026 12:00:00 GMT</pubDate>
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      <description>Going from a list of ten links to an answer with two names is not an interface change: it moves the moment the decision is taken.</description>
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