The path, in four steps
Analysis
The software reads your site the way an artificial intelligence reads it: structure, content, clarity of the offer, consistency of data. In about ten minutes it produces a report with strengths, critical issues and concrete actions.
Correction
We do not just tell you what to improve: we provide operating guidance and ready-to-use text. Every change makes your brand understandable and quotable by a system that answers, not by an engine that lists.
Publication
The changes are applied to the site. From that moment AI crawlers find structured information where they previously found ambiguous or missing text.
Verification
Real questions from your industry are simulated, and we measure whether and how you appear in the answers. Comparison with competitors is continuous, not a one-off snapshot.
You do not need to rewrite the site. You need to state what you take for granted.
Nine times out of ten the problem is a fact obvious to whoever works there, and never written down.
What gets measured
Visibility in AI answers is not a position in a list: it is the probability of being cited when someone asks for a recommendation. That is why several things are measured together.
- Presence: whether the brand appears in answers to the choice questions of your industry.
- Position: in what order it is named compared with competitors.
- Context: the words used to describe it, and whether that description is the one you want.
- Sources: which pages of your site are actually cited.
How long it takes
The analysis takes about ten minutes. Corrections depend on the size of the site, usually from a few days to two weeks. The first changes in answers appear in the following weeks: answering systems re-read their sources on their own schedule, and nobody can speed that up. Anyone promising immediate results is describing something they do not control.
Frequently asked questions
What is FirstPosition?
It is software that analyses a website and improves its presence in answers generated by artificial intelligences such as ChatGPT, Gemini, Perplexity and Claude. It is not a traditional SEO tool: it does not work on result lists, but on how an answering system describes and recommends a brand.
How long before results show?
The analysis is immediate, about ten minutes. Changes in AI answers are observed in the weeks after the corrections are published, because these systems re-read sources on their own schedule.
Do I need to rebuild my website?
No. In most cases the work is on structure, copy and structured data of existing pages. A rebuild is only needed if the current setup makes any orderly reading impossible.
Does it work for any industry?
The method does, but FirstPosition works with one company per industry and geographic area. It is a deliberate choice: positioning two direct competitors on the same questions would set them against each other.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.
