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Many companies assume that being strong at SEO is enough. It is not: a page can rank first on Google and never be cited, because it is written to be skimmed by a human eye rather than extracted by a model.
In practice
- SEO rewards position; GEO rewards the clarity of the statement.
- SEO tolerates ambiguity, because the user digs deeper; an answer discards it.
- SEO counts visits; GEO counts citations and context.
- The two coexist: GEO does not replace SEO, it is added to it.
Related terms
Frequently asked questions
What is Difference between SEO and GEO?
SEO optimises to appear in a list of results; GEO optimises to be cited inside a generated answer. The first works on position, the second on quotability: they overlap in part, but they are not the same thing.
Why does Difference between SEO and GEO matter?
Many companies assume that being strong at SEO is enough. It is not: a page can rank first on Google and never be cited, because it is written to be skimmed by a human eye rather than extracted by a model.
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