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GEO (Generative Engine Optimization)
GEO, Generative Engine Optimization, is the set of techniques used to make a brand appear in answers generated by artificial intelligence. It differs from SEO because it does not work on position in a list of results, but on the probability of being cited inside an answer.
Read →AEO (Answer Engine Optimization)
AEO, Answer Engine Optimization, is optimisation for answer engines: systems that return a single answer instead of a list of links. It covers both conversational assistants and the summaries generated by search engines.
Read →AI visibility
AI visibility measures how often a brand appears in answers generated by artificial intelligence to questions in its industry. It is not measured in rankings but in presence, order of citation and the words used to describe the brand.
Read →All the other terms
AI citation
An AI citation is the moment an answering system names a brand or takes information from one of its pages.
Read →AI crawler
An AI crawler is the program an artificial intelligence company uses to read web pages, either to train its models or to answer in real time.
Read →llms.txt
llms.txt is a text file placed at the root of a website that describes, in a concise machine-readable form, which pages matter most and what they are about.
Read →Structured data
Structured data is information placed in a page in a standard format — usually JSON-LD following the schema.org vocabulary — that explicitly declares the meaning of the content instead of leaving it to be inferred from the text..
Read →Structured FAQ
A structured FAQ is a set of question and answer pairs marked with schema.org’s FAQPage type.
Read →AI share of voice
AI share of voice is the proportion of answers, across a set of industry questions, in which a brand is named compared with the total of brands cited.
Read →AI hallucination
An AI hallucination is a statement produced by a model that sounds plausible but is false or invented.
Read →Choice prompt
A choice prompt is the question a person asks an artificial intelligence about which supplier, product or company to choose.
Read →Difference between SEO and GEO
SEO optimises to appear in a list of results; GEO optimises to be cited inside a generated answer.
Read →Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO, Generative Engine Optimization, is the set of techniques used to make a brand appear in answers generated by artificial intelligence. It differs from SEO because it does not work on position in a list of results, but on the probability of being cited inside an answer.
What is AEO (Answer Engine Optimization)?
AEO, Answer Engine Optimization, is optimisation for answer engines: systems that return a single answer instead of a list of links. It covers both conversational assistants and the summaries generated by search engines.
What is AI visibility?
AI visibility measures how often a brand appears in answers generated by artificial intelligence to questions in its industry. It is not measured in rankings but in presence, order of citation and the words used to describe the brand.
What is AI citation?
An AI citation is the moment an answering system names a brand or takes information from one of its pages. It is the unit of measurement of visibility in answers: without citations, a brand does not exist for whoever uses that assistant.
What is AI crawler?
An AI crawler is the program an artificial intelligence company uses to read web pages, either to train its models or to answer in real time. The most common are GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
What is llms.txt?
llms.txt is a text file placed at the root of a website that describes, in a concise machine-readable form, which pages matter most and what they are about. It helps artificial intelligence systems orient themselves without having to interpret the whole site.
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