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Four weeks, in order
FirstPosition, concretely
The first month with FirstPosition: what happens, in orderFrom the first measurement to the first fixes: the real steps, the timings, and the things that do not depend on us.Read →All articles
The extraction test
Appearing in answers
Writing content a machine can cite without getting it wrongPractical rules for sentences that survive extraction from context: the difference between persuasive text and quotable text.Read →Presence, order, description
Measuring visibility
Measuring AI visibility without kidding yourselfThree numbers that hold — presence, order, description — and the metrics that look like they say something and say nothing.Read →Same foundations, different goal
How people search today
SEO and GEO: what they share and where they part waysThe technical foundations are the same. The goal is not: one leads to being found among ten, the other to being cited among two.Read →Three causes, all mundane
Appearing in answers
Why an answering system does not cite you: three causes and how to spot themAlmost never the quality of the product: the site fails to state obvious things explicitly, contradicts itself, or is written for someone already reading.Read →Ten links, or two names?
How people search today
Search has become an answer: what changes for those who sellGoing from a list of ten links to an answer with two names is not an interface change: it moves the moment the decision is taken.Read →Find out how your brand appears in AI answers today. The analysis takes about ten minutes.