Italiano
English
Español
Français
Deutsch
The three things that move
Presence
From absent to cited in answers to the choice questions of your industry. It is the threshold: before it, no other metric exists.
Position
From cited last to cited first. Order matters more in answers than in a list, because the names shown are two or three, not ten.
Quality of contact
Someone arriving from an AI answer has already received a recommendation. They do not ask “what do you do”, they ask “how much” and “when”.
Why traffic is not the right metric
An AI answer does not generate the volume of a first position on Google, and that is not a flaw: it catches a different moment. The person is not exploring, they are choosing. Counting that channel’s visits the way organic visits are counted leads to wrong conclusions.
- Visits are few: AI only sends people with a real choice question.
- Requests are more mature: whoever writes has already narrowed the alternatives.
- The advantage is cumulative: every citation makes the next one more likely.
How it is measured, honestly
Every change has a before and an after, on the same questions and the same competitors. Questions are simulated periodically, not once: an answer can change from one day to the next, and an isolated snapshot says nothing. What counts is the trend over weeks.
Fewer visits. But they arrive with a recommendation already given.
You can tell from the questions they ask: not “what do you do”, but “how much” and “when”.
The numbers
Frequently asked questions
How much traffic does AI visibility bring?
Less than organic traffic, with a much higher value per visit. Someone arriving from an answer was directed after a comparison that has already happened, so they get in touch with a more advanced intent.
How do I know whether I am improving?
By comparing the same questions over time: whether you appear, in what position, with which words, and which pages are cited as sources. The trend over several weeks matters; a single answer does not.
Are results guaranteed?
No, and be wary of anyone promising them: AI answers are not under any supplier’s control. What can be guaranteed is the work on the conditions that make them likely, and honest measurement of what happens.
How soon do first changes appear?
Usually in the weeks after the corrections are published, because answering systems re-read their sources on their own schedule.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.