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DeutschWhy it matters
Citations feed themselves: a source already cited is more likely to be cited again. That is why the gap between those present and those absent tends to widen over time rather than close.
In practice
- Precise, verifiable statements are picked up almost intact.
- Vague statements get rewritten, and you do not control how.
- Pages with structured data are easier to attribute to a source.
- Consistency between site and external sources increases the system’s confidence.
Related terms
Frequently asked questions
What is AI citation?
An AI citation is the moment an answering system names a brand or takes information from one of its pages. It is the unit of measurement of visibility in answers: without citations, a brand does not exist for whoever uses that assistant.
Why does AI citation matter?
Citations feed themselves: a source already cited is more likely to be cited again. That is why the gap between those present and those absent tends to widen over time rather than close.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.