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DeutschWhy it matters
It is the metric that replaces ranking once search stops producing lists. A site can rank first on Google and have zero AI visibility, because they are two different mechanisms.
In practice
- Presence: whether the brand appears in answers at all.
- Position: in what order it is named compared with competitors.
- Context: with which adjectives and facts it is described.
- Sources: which pages are actually cited as the origin.
Related terms
Frequently asked questions
What is AI visibility?
AI visibility measures how often a brand appears in answers generated by artificial intelligence to questions in its industry. It is not measured in rankings but in presence, order of citation and the words used to describe the brand.
Why does AI visibility matter?
It is the metric that replaces ranking once search stops producing lists. A site can rank first on Google and have zero AI visibility, because they are two different mechanisms.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.