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An answer engine does not let you choose: it decides. Optimising for a list and optimising for an answer are two different jobs, and the second rewards clarity above everything else.
In practice
- Answer the question in the first sentence, not at the end of the paragraph.
- Use explicit questions as headings, with short answers underneath.
- Declare data with structured markup, so it does not have to be interpreted.
- Avoid statements that need context to be understood.
Related terms
Frequently asked questions
What is AEO (Answer Engine Optimization)?
AEO, Answer Engine Optimization, is optimisation for answer engines: systems that return a single answer instead of a list of links. It covers both conversational assistants and the summaries generated by search engines.
Why does AEO (Answer Engine Optimization) matter?
An answer engine does not let you choose: it decides. Optimising for a list and optimising for an answer are two different jobs, and the second rewards clarity above everything else.
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