Why it does not cite you

People inside a company take the context for granted. The homepage says “quality since 1987” and never says that it makes aluminium window frames, because everyone knows — everyone who already knows them. A system reading that page once has no way of knowing which sector is being discussed, and cannot cite the company in a sector answer.

• The sector, spelled out, in a full sentence.
• The cities or areas served, with their real names.
• The type of client: consumers, businesses, resellers.
• What you do not do: drawing the boundary helps as much as listing.

The address on the site, the one on the directory listing and the one in the footer of an old catalogue make three. The opening hours changed last year in one place only. The company name appears in two forms. A system that has to answer faces sources that disagree, and a source that disagrees with itself is a source better left uncited.

Much commercial writing only works inside the page, in sequence, for a reader who has already committed. “Our approach makes the difference” says nothing once extracted. A generated answer is made of extracts: if the sentences do not stand alone, they are not used — not as a punishment, but because there is nothing to take.

You start from the question, not from the site. Take a real question from the sector, look at what the system answers and who it cites. If it cites competitors and not you, look at what their pages say that yours do not. Nine times out of ten the difference is one of those three, and it is visible to the naked eye once you know where to look.