Italiano
English
Español
Français
DeutschWhy it matters
A model that has to summarise prefers declared data over interpreted data. Marking a FAQ as FAQPage or a company as Organization reduces the margin of error and increases the chance of being cited correctly.
In practice
- Organization and WebSite to identify the company and the site.
- FAQPage for questions and answers: the most cited format.
- BreadcrumbList to declare where the page sits.
- Consistency between what is marked and what is written: mismatches hurt.
Related terms
Frequently asked questions
What is Structured data?
Structured data is information placed in a page in a standard format — usually JSON-LD following the schema.org vocabulary — that explicitly declares the meaning of the content instead of leaving it to be inferred from the text.
Why does Structured data matter?
A model that has to summarise prefers declared data over interpreted data. Marking a FAQ as FAQPage or a company as Organization reduces the margin of error and increases the chance of being cited correctly.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.