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DeutschWhy it matters
Knowing you are cited is not enough: what counts is how often compared with those competing on the same questions. It is the only way to tell whether an improvement is real or the whole industry moved.
In practice
- Define a fixed set of choice questions and do not change it at every measurement.
- Repeat the same questions over time: a single answer is not data.
- Count your citations and competitors’ on the same sample.
- Look at the trend over weeks, not a single day’s value.
Related terms
Frequently asked questions
What is AI share of voice?
AI share of voice is the proportion of answers, across a set of industry questions, in which a brand is named compared with the total of brands cited. It measures relative, not absolute, presence.
Why does AI share of voice matter?
Knowing you are cited is not enough: what counts is how often compared with those competing on the same questions. It is the only way to tell whether an improvement is real or the whole industry moved.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.