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DeutschWhy it matters
A company described badly by an assistant suffers damage it cannot see: the user gets the wrong information and has no way to check it. The more ambiguous the sources, the more the model fills the gaps itself.
In practice
- State explicitly what you do and what you do not do.
- Keep the same data identical everywhere it appears.
- Avoid old pages with outdated information that are still indexed.
- Check periodically how the brand is described, not just whether it appears.
Related terms
Frequently asked questions
What is AI hallucination?
An AI hallucination is a statement produced by a model that sounds plausible but is false or invented. For a brand it means being described with services, locations or characteristics that do not exist.
Why does AI hallucination matter?
A company described badly by an assistant suffers damage it cannot see: the user gets the wrong information and has no way to check it. The more ambiguous the sources, the more the model fills the gaps itself.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.