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These are the questions that come right before a purchase, and therefore the only ones that matter commercially. Measuring visibility on generic questions says little; measuring it on choice prompts says everything.
In practice
- Reconstruct the real questions of the industry, in customers’ words.
- Include the geographic variable when the service is local.
- Keep the list stable over time, so comparison is possible.
- Separate informational questions from choice questions: they behave differently.
Related terms
Frequently asked questions
What is Choice prompt?
A choice prompt is the question a person asks an artificial intelligence about which supplier, product or company to choose. It has a typical shape: “which is the best…”, “who do you recommend for…”, “who should I go to for…”.
Why does Choice prompt matter?
These are the questions that come right before a purchase, and therefore the only ones that matter commercially. Measuring visibility on generic questions says little; measuring it on choice prompts says everything.
Find out how your brand appears in AI answers today. The analysis takes about ten minutes.